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Dans tout l\u2019Est de la France, la ville de G\u00e9rardmer est une r\u00e9f\u00e9rence touristique pour son site remarquable et pour la qualit\u00e9 des prestations offertes aux personnes de passage ou en vill\u00e9giature dans la cit\u00e9 vosgienne. G\u00e9rardmer n\u2019a jamais eu de marque \u00e0 son effigie, c\u2019est aujourd\u2019hui chose faite gr\u00e2ce \u00e0 deux cr\u00e9ateurs notamment au g\u00e9r\u00f4mois Julien Marx\u00a0 \u00ab\u00a0.G\u00a0\u00bb <\/strong>ou Point G\u00e9rardmer<\/strong> est n\u00e9e en automne 2018 pour aujourd\u2019hui se porter sous forme de T-shirt, dans un premier temps et pour ensuite \u00e9voluer selon ses performances commerciales de la marque. Et \u00e7a marche, \u00e7a fonctionne, \u00e7a matche car au-del\u00e0 des visuels propos\u00e9s soit de d\u00e9tourner des lieux hautement symboliques de la perle des Vosges comme une vue du lac depuis la Tour de M\u00e9relle mais en version King Kong, c\u2019est bien\u00a0 \u00ab\u00a0.G\u00a0\u00bb<\/strong> qui int\u00e9resse les cr\u00e9ateurs. \u00ab\u00a0G\u00a0<\/strong>\u00bb comme G\u00e9rardmer, des bords du lac \u00e0 Nancy en passant pas Strasbourg voire Paris c\u2019est bien le diminutif donn\u00e9 \u00e0 la ville par ses visiteurs et ses adeptes r\u00e9guliers. Et\u00a0 le \u00ab.\u00a0\u00bb<\/strong> qui termine\u00a0 le concept pour un maximum de plaisir et d\u2019internationalisation de la marque afin de la\u00a0 v\u00e9hiculer au-del\u00e0 des fronti\u00e8res du Grand\u00a0 Est. Bref, \u00a0<\/strong>pour \u00ab<\/strong>.G<\/strong>\u00a0\u00bb\u00a0 le coup est bien jou\u00e9, le concept sort des sentiers battus pour trouver racine dans l\u2019ancienne vall\u00e9e<\/p>\n","protected":false},"excerpt":{"rendered":"

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