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$\"\"$ <\/a>

Photographie : L\u00e9zards Cr\u00e9ation.<\/p><\/div>\n

Grande fiert\u00e9 pour les Vosges ! L\u2019agence L\u00e9zards Cr\u00e9ation, bas\u00e9e \u00e0 Remiremont, a \u00e9t\u00e9 s\u00e9lectionn\u00e9e pour concevoir l\u2019affiche officielle du Salon de l\u2019Agriculture 2025, qui d\u00e9butera ce week-end, du 22 f\u00e9vrier au 2 mars 2025. Un projet d\u2019envergure nationale qui marque une belle \u00e9tape pour cette soci\u00e9t\u00e9 vosgienne.<\/strong><\/p>\n

Une approche innovante et humaine<\/strong><\/p>\n

Sollicit\u00e9e en juin 2024 par Comexposium, organisateur du salon, L\u00e9zards Cr\u00e9ation devait relever un d\u00e9fi de taille : r\u00e9inventer la communication visuelle de cet \u00e9v\u00e9nement incontournable, tout en conservant son embl\u00e9matique vache \u00e9g\u00e9rie. L\u2019objectif ? Rompre avec les \u00e9ditions pr\u00e9c\u00e9dentes, sortir de la simple \u00ab vache objet \u00bb et mettre en avant l\u2019authenticit\u00e9 et la dimension humaine du monde agricole.<\/p>\n

Pour cela, l\u2019affiche repose sur trois piliers : la terre, l’\u00e9leveur, et un design \u00e9pur\u00e9.<\/p>\n

Gr\u00e2ce \u00e0 la participation d\u2019Alex, \u00e9leveur de Oupette dans le Limousin, l\u2019\u00e9quipe a pu capter toute la richesse du m\u00e9tier et retranscrire une vision fid\u00e8le et sinc\u00e8re de l\u2019agriculture.<\/p>\n

$\"\"$ <\/a>
Photographie : L\u00e9zards Cr\u00e9ation.<\/p><\/div>\n
Une campagne d\u00e9clin\u00e9e sur tous les supports<\/strong><\/p>\n
L\u00e9zards Cr\u00e9ation ne s\u2019est pas arr\u00eat\u00e9e \u00e0 l\u2019affiche ! L\u2019agence a \u00e9galement con\u00e7u des banni\u00e8res web adapt\u00e9es aux r\u00e9seaux sociaux (Facebook, YouTube, X et LinkedIn), tout en conservant une identit\u00e9 visuelle forte et percutante.<\/p>\n
Autre grand projet : la r\u00e9alisation du spot TV officiel du Salon de l\u2019Agriculture. Tourn\u00e9 dans le Limousin avec Alex et sa vache Oupette, il a n\u00e9cessit\u00e9 un travail minutieux : enregistrement de voix-off, s\u00e9lection de musiques et bruitages, montage et \u00e9talonnage vid\u00e9o.<\/p>\n
Un spot de 20 secondes sera diffus\u00e9 sur TF1, ainsi qu’une version de 15 secondes pour le groupe M6. Un passage incontournable devant l\u2019ARPP (Autorit\u00e9 de R\u00e9gulation de la Publicit\u00e9) a permis de valider cette campagne, garantissant sa diffusion t\u00e9l\u00e9vis\u00e9e.<\/p>\n
Enfin, L\u00e9zards Cr\u00e9ation a \u00e9galement con\u00e7u une animation en motion design pour les \u00e9crans dynamiques des gares (DOOH), incitant les visiteurs \u00e0 r\u00e9server leurs billets.<\/p>\n
Une cons\u00e9cration pour L\u00e9zards Cr\u00e9ation<\/strong><\/p>\n
Avec cette campagne d\u2019envergure nationale, L\u00e9zards Cr\u00e9ation s\u2019impose comme un acteur incontournable du design et de la communication visuelle. Une fiert\u00e9 pour Remiremont et les Vosges, qui voient l\u2019une de leurs agences rayonner \u00e0 l\u2019\u00e9chelle nationale.<\/p>\n
<\/p>\n
$\"\"$ <\/a><\/p>\n","protected":false},"excerpt":{"rendered":"
Grande fiert\u00e9 pour les Vosges ! 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