![\"g\u00e9rardmer](\"\/2021\/10\/Screenshot-2021-10-22-at-17-27-05-Entraide-Mobilit\u00e9-88400.png\")
<\/a><\/i><\/span><\/span><\/p>\n\u00ab\u00a0Le rallye Grand Est\u00a0: un bel exemple de greenwashing<\/i><\/span><\/span><\/p>\nLe \u2018\u2019greenwashing\u2019\u2019 est une m\u00e9thode de marketing consistant \u00e0 communiquer aupr\u00e8s du public en utilisant l\u2019argument \u00e9cologique de mani\u00e8re trompeuse.<\/span><\/span><\/p>\nLe programme du rallye Grand Est, sur une belle plaquette en papier glac\u00e9 de 50 pages, nous apprend que cette manifestation est une \u00e9co-manifestation, en route vers la neutralit\u00e9 carbone\u00a0! On croit r\u00eaver\u00a0: de telles balivernes ne seraient pas crues par un enfant..<\/span><\/span><\/p>\nL\u2019engagement des organisateurs du rallye\u00a0: tri des d\u00e9chets, utilisation de papier recycl\u00e9, alimentation en circuit court. Ils n\u2019osent pas nous dire que les voitures vont fonctionner \u00e0 l\u2019eau ti\u00e8de tout de m\u00eame\u00a0!<\/span><\/span><\/p>\nLa publicit\u00e9 principale sur une pleine page du programme commence par ces mots\u00a0: \u00ab\u00a0Accro \u00e0 la vitesse\u00a0?\u00a0\u00bb alors qu\u2019on sait que celle-ci est la principale cause de mortalit\u00e9 sur les routes notamment chez les jeunes. Plus loin, une page de la gendarmerie nationale tente de sensibiliser le plus grand nombre de personnes au danger de la route\u00a0: on ne peut tout de m\u00eame pas dire tout et son contraire\u00a0! La grande vitesse ne sera jamais l\u2019amie de la s\u00e9curit\u00e9 routi\u00e8re. C\u2019est donner libre champ \u00e0 l\u2019inspiration de certain-e-s alors que le nombre des accidents augmente sur les routes vosgiennes d\u2019apr\u00e8s les chiffres de la pr\u00e9fecture.<\/span><\/span><\/p>\nLe maire de G\u00e9rardmer, le pr\u00e9sident du Conseil D\u00e9partemental des Vosges et le pr\u00e9sident de la r\u00e9gion Grand Est sont tout fiers de subventionner cette manifestation avec l\u2019argent public.<\/span><\/span><\/p>\nPour nous, c\u2019est une aberration \u00e9cologique et l\u2019image qu\u2019elle v\u00e9hicule est d\u2019un autre temps\u00a0!\u00a0\u00bb<\/span><\/span><\/p>\nG\u00c9<\/span>RARDMER \u00c9<\/span>COLOGIE SOLIDARIT\u00c9<\/span><\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"\u00ab\u00a0Le rallye Grand Est\u00a0: un bel exemple de greenwashing Le \u2018\u2019greenwashing\u2019\u2019 est une m\u00e9thode de marketing consistant \u00e0 communiquer aupr\u00e8s […]<\/p>\n","protected":false},"author":1,"featured_media":59613,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,7,25],"tags":[291],"acf":[],"yoast_head":"\n
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