D\u00e9confinement : \u00e0 G\u00e9rardmer, les professionnels du tourisme et du commerce pr\u00e9parent activement la saison estivale.<\/i> <\/b><\/span><\/h3>\nLa crise est d’abord sanitaire. Elle est ensuite \u00e9conomique. La fili\u00e8re du tourisme est l’une des plus impact\u00e9es. Ce secteur d’activit\u00e9 est tr\u00e8s important pour G\u00e9rardmer comme pour les Vosges. Les enjeux sociaux, en particulier, sont consid\u00e9rables en termes d\u2019emplois. <\/span><\/p>\nLe Groupement H\u00f4telier de G\u00e9rardmer et ses environs et G\u00e9rardmer Animation regroupent plus de 170 entreprises adh\u00e9rentes et 1300 emplois. Ensemble, ils lancent aujourd’hui une campagne de communication nationale pour soutenir la destination Vosges et la station de G\u00e9rardmer avec tous ses h\u00f4tels, ses restaurants, ses bars, ses discoth\u00e8ques et ses autres commerces. <\/span><\/p>\nCet \u00e9t\u00e9 et dans les mois \u00e0 venir, tous les professionnels du tourisme seront pr\u00eats pour accueillir leurs h\u00f4tes dans la \u00ab\u00a0Perle des Vosges\u00a0\u00bb, comme toujours dans les meilleures conditions, mais aussi d\u00e9sormais dans le strict respect des consignes sanitaires. <\/span><\/p>\nNous souhaitons adresser un message : Cet \u00e9t\u00e9 direction Les Vosges, destination G\u00e9rardmer pour des vacances en toute complicit\u00e9. <\/i>Le but est que chacun des \u00e9tablissements et commerces de G\u00e9rardmer partage ce visuel sur son compte Facebook, Instagram ou Twitter, de m\u00eame que sur son site internet, afin de dynamiser le d\u00e9but de la saison estivale, l\u2019arri\u00e8re saison et l\u2019automne. L’objectif est aussi d\u2019adresser aux clients locaux et aux touristes du d\u00e9partement, du Grand Est et de toute la France un message de bienvenue et rassurant. <\/span><\/p>\nDeux hashtags ont \u00e9t\u00e9 cr\u00e9\u00e9s : <\/span><\/p>\n#destinationgerardmer <\/b><\/span><\/p>\n#destinationgerardmer <\/b>(nom de l\u2019\u00e9tablissement ou du commerce) <\/span><\/p>\nCes hashtags ont vocation \u00e0 \u00eatre largement repris. Ils sont faits pour \u00eatre communiqu\u00e9s et partag\u00e9s. <\/span><\/p>\nNous remercions Anne-Laure Mariotte de Alma Communications pour la partie graphisme et Paul Fichter pour la photographie qui ont b\u00e9n\u00e9volement donn\u00e9 de leur temps et de leur talent. <\/span><\/p>\nM. Fran\u00e7ois CORNIL Pr\u00e9sident du Groupement H\u00f4telier<\/span><\/strong><\/p>\nM. Nicolas RUMEAU Pr\u00e9sident de G\u00e9rardmer Animation<\/span> <\/span><\/strong><\/p>\n <\/p>\n
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<\/a><\/h3>\n