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{"id":31014,"date":"2017-12-20T12:27:34","date_gmt":"2017-12-20T11:27:34","guid":{"rendered":"https:\/\/vi.si-developpement.fr\/gerardmerinfo\/2017\/12\/departement-parraine-meteo-neiges\/"},"modified":"2017-12-20T12:27:34","modified_gmt":"2017-12-20T11:27:34","slug":"departement-parraine-meteo-neiges","status":"publish","type":"post","link":"https:\/\/vi.si-developpement.fr\/gerardmerinfo\/2017\/12\/departement-parraine-meteo-neiges\/","title":{"rendered":"Le D\u00e9partement parraine La M\u00e9t\u00e9o des Neiges"},"content":{"rendered":"

<\/iframe><\/strong><\/p>\nDu ski, de la convivialit\u00e9, des paysages enneig\u00e9s, le tout r\u00e9sum\u00e9 dans un spot de 12 secondes diffus\u00e9 sur France T\u00e9l\u00e9visions\u00a0: la campagne de pub \u00ab\u00a0Je Vois la Vie en Vosges\u00a0\u00bb est de retour\u00a0! <\/strong><\/p>\nEn effet, pour la troisi\u00e8me ann\u00e9e cons\u00e9cutive, le D\u00e9partement des Vosges s\u2019affiche sur France 2 et France 3 via sa marque \u2018Je Vois la Vie en Vosges \u2018 et chausse les skis, enfile anoraks et bonnets jusqu\u2019au au 10 mars via un spot de 12 secondes valorisant les Vosges, les sports d\u2019hiver et les vacances \u00e0 la neige. Ce spot encadrera le bulletin m\u00e9t\u00e9o des neiges diffus\u00e9 chaque soir en fin de semaine (du jeudi au dimanche), en d\u00e9but de soir\u00e9e (vers 20h40), aux heures de forte audience.<\/p>\nL\u2019objectif de cette op\u00e9ration est de donner de la visibilit\u00e9 au\u00a0 d\u00e9partement et d\u2019augmenter sa notori\u00e9t\u00e9.<\/p>\nUne visibilit\u00e9 mise en lumi\u00e8re par Google r\u00e9cemment. En effet, le g\u00e9ant du num\u00e9rique a d\u00e9voil\u00e9 son palmar\u00e8s des th\u00e8mes les plus recherch\u00e9s en 2017. Comme chaque ann\u00e9e, le moteur de recherche le plus utilis\u00e9 de France (90 % des requ\u00eates) livre sa r\u00e9trospective sur les mots les plus \u00ab Googlis\u00e9s \u00bb de l\u2019ann\u00e9e \u00e9coul\u00e9e.<\/strong><\/p>\nEt dans la cat\u00e9gorie Tourisme, les Vosges apparaissent en 10e<\/sup> position\u00a0! Une belle performance. Voici le Top 10 dans la cat\u00e9gorie Tourisme\u00a0: Venise, Paris, Lisbonne, Amsterdam, Lyon, Disneyland, Annecy, Bordeaux, Bruges et les Vosges.<\/strong><\/p>\nLe dispositif de la m\u00e9t\u00e9o des Neiges plus en d\u00e9tails :<\/strong><\/p>\n<ul>\n<li>Diffusion sur France T\u00e9l\u00e9visions\u00a0: France 2, France 3 national et France 3 Lorraine et Alsace, <\/strong>depuis le 9 d\u00e9cembre jusqu\u2019au 10 mars 2018,<\/li>\n<\/ul>\n<ul>\n<li>Soit 13 semaines sur France 2, du jeudi au samedi vers 20h40, et 14 semaines sur France 3 (le samedi et dimanche vers 18h35 du 9 d\u00e9cembre au 28 janvier, et le jeudi, vendredi, samedi et dimanche vers 18H35 du 1er<\/sup> f\u00e9vrier au 9 mars),<\/li>\n<\/ul>\n<ul>\n<li>Mise en place d\u2019un dispositif num\u00e9rique sur les sites en r\u00e9gie chez France T\u00e9l\u00e9visions Publicit\u00e9, dont m\u00e9t\u00e9ofrance.com, <\/strong><\/li>\n<\/ul>\n<ul>\n<li>\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Cibles multiples (majoritairement femmes\/ 35-60 ans), audience\u00a0: 3,1 millions de t\u00e9l\u00e9spectateurs.<\/strong><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"Du ski, de la convivialit\u00e9, des paysages enneig\u00e9s, le tout r\u00e9sum\u00e9 dans un spot de 12 secondes diffus\u00e9 sur France […]<\/p>\n","protected":false},"author":1,"featured_media":31015,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[20,13,18],"tags":[],"acf":[],"yoast_head":"\n<title>Le D\u00e9partement parraine La M\u00e9t\u00e9o des Neiges - 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