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Le Conseil D\u00e9partemental d\u00e9cide de jouer pleinement la carte du tourisme vert & familial \u00e0 travers une politique dynamique et savamment \u00e9labor\u00e9e qui passera par un soutien financier important et le d\u00e9veloppement d’une communication pertinente autour de la marque \u00ab\u00a0Vosges\u00a0\u00bb.<\/strong><\/p>\n

$\"Le$ <\/a>
Le pr\u00e9sident du Conseil D\u00e9partemental Fran\u00e7ois Vannson en compagnie de Beno\u00eet Jourdain et Luc Gerecke<\/span><\/p><\/div>\n
Lundi matin, le pr\u00e9sident Fran\u00e7ois Vannson avait donn\u00e9 rendez-vous \u00e0 la presse et aux acteurs du tourisme dans les Vosges afin de pr\u00e9senter l\u2019action du Conseil D\u00e9partemental en mati\u00e8re touristique. Une conf\u00e9rence programm\u00e9e au Grand H\u00f4tel de G\u00e9rardmer qu’il a men\u00e9 en compagnie de Beno\u00eet Jourdain, Vice-Pr\u00e9sident en charge du tourisme, et de Luc Gerecke Vice-Pr\u00e9sident en charge de la communication.<\/p>\n
En pr\u00e9ambule, de son intervention, Fran\u00e7ois Vannson a ainsi tenu \u00e0 rappeler que la loi NOTRe avait permis aux d\u00e9partements de conserver la comp\u00e9tence tourisme : \u00ab\u00a0Une excellente nouvelle pour un d\u00e9partement tr\u00e8s nature comme les Vosges car nous pouvons encore intervenir directement pour soutenir et d\u00e9velopper le tourisme<\/em>\u00a0\u00bb . Tourisme qui est l’un des enjeux du Plan Vosges Ambitions 2021, notamment \u00e0 travers ses stations de ski et thermales, son parc Naturel des Ballons des Vosges, ses 6 r\u00e9serves naturelles ou encore ses 280 000 hectares de for\u00eat. \u00ab\u00a0Cet or vert est id\u00e9al pour le tourisme qui repr\u00e9sente pr\u00e8s de 287 millions d’euros de chiffre d’affaire et 12 000 emplois<\/em>\u00a0\u00bb , ajoutera le pr\u00e9sident du CD88.<\/p>\n
Vers une client\u00e8le cible \u00ab\u00a0nature & famille\u00a0\u00bb<\/strong><\/p>\n
Mais hors de question de s’endormir sur ses lauriers, loin s’en faut. Plut\u00f4t que de conqu\u00e9rir de nouvelles client\u00e8les, les \u00e9lus d\u00e9partementaux ont opt\u00e9 via le Plan Vosges sur la fid\u00e9lisation de ses client\u00e8les historiques, et notamment les familles. Une action de promotion, de consolidation, et de fid\u00e9lisation qui se d\u00e9clinera en trois axes : tout d’abord poursuivre la d\u00e9marche visant \u00e0 favoriser une meilleure qualit\u00e9 de l’h\u00e9bergement touristique. F\u00e9d\u00e9rer\u00a0 les acteurs et les initiatives locales autour de diff\u00e9rentes destinations touristiques structur\u00e9es, coh\u00e9rentes, \u00e0 travers un r\u00e9seau homog\u00e8ne et la promotion d’une offre globale. Enfin, orienter cette offre \u00ab\u00a0Vosges\u00a0\u00bb vers la client\u00e8le cible \u00ab\u00a0nature et famille\u00a0\u00bb qui est \u00ab\u00a0dans l’ADN de notre prospective<\/em>\u00a0\u00bb , pr\u00e9cisera Fran\u00e7ois Vannson.<\/p>\n
En chiffres, le D\u00e9partement des Vosges consacrera en 2017 plus de 2 000 000 d’Euros pour dynamiser le tourisme en allouant entre autre 192 000 \u20ac pour structurer l’offre des offices de tourisme ; 500 000 \u20ac afin de soutenir les projets touristiques publics ; 355 000 \u20ac afin d’am\u00e9liorer la qualit\u00e9 d’accueil et d’h\u00e9bergement de l’offre du secteur priv\u00e9 : 698 000 \u20ac afin de conforter la politique touristique du massif qui constitue le pilier de l’\u00e9conomie touristique vosgienne et d’asseoir l’image des Vosges \u00e0 son massif ; 54 000 \u20ac dans le but de poursuivre l’ing\u00e9nierie touristique (formation des acteurs du tourisme, outils d’observation…).<\/p>\n
2017 : une ann\u00e9e charni\u00e8re<\/strong><\/p>\n
$\"CD88$ <\/a>De plus, en 2017, dans le cade du Plan de Redynamisation du territoire, le Conseil D\u00e9partemental a fait le choix de mettre en \u0153uvre des initiatives nouvelles en faveur de tourisme. Des initiatives tel que le soutien aux h\u00e9bergements touristiques \u00e0 vocation sociale, le soutien aux projets de mises aux normes de ces m\u00eames h\u00e9bergements afin notamment d’en favoriser l’accessibilit\u00e9 et la s\u00e9curit\u00e9, ou encore la mise en \u0153uvre d’une \u00e9tude sur les activit\u00e9s nordiques afin de structurer une offre tr\u00e8s importante sur le massif. Voici quelques exemples parmi un plan qui sera relativement dense dans cette ann\u00e9e charni\u00e8re qu’est 2017.<\/p>\n
Une ann\u00e9e qui sonne l’aboutissement d’initiatives port\u00e9es dans le cadre du Sch\u00e9ma D\u00e9partemental de D\u00e9veloppement Touristique 2013-2017, et par cons\u00e9quent le lancement d’un nouveau Sch\u00e9ma. Comme l’a rappel\u00e9 Beno\u00eet Jourdain, le D\u00e9partement a pour vocation de structurer, promouvoir et professionnaliser, et ce \u00e0 travers 4 fili\u00e8res embl\u00e9matiques du tourisme dans les Vosges : le tourisme hivernal, le tourisme bien-\u00eatre, le tourisme gastronomie et patrimoine, ainsi que le tourisme-itin\u00e9rance nature et cyclotourisme. Un dernier point qui fera l’objet d’une attention toute particuli\u00e8re en 2017 et dans les ann\u00e9es \u00e0 venir avec entre autre l’arriv\u00e9e d’activit\u00e9s estivales sur le domaine de la Mauselaine en 2018.<\/p>\n
La carte de la s\u00e9duction<\/strong><\/p>\n
Enfin, autre \u00e9l\u00e9ment important et cher \u00e0 Luc Gerecke, le Conseil D\u00e9partemental va s’attacher \u00e0 rendre plus visible les Vosges et le massif \u00e0 travers un service communication performant et en alerte ainsi que diff\u00e9rents outils et op\u00e9rations de promotions. C’est par exemple le cas du site http:\/\/www.tourisme.vosges.fr<\/a><\/span> qui a r\u00e9cemment subit une refonte compl\u00e8te et joue clairement la carte de la s\u00e9duction avec des visuels attractifs, des entr\u00e9es d\u00e9cal\u00e9es et une excellente ergonomie. Un atout charme et moderne, adapt\u00e9 \u00e0 son temps, qui se d\u00e9cline sur tablettes et smartphones et qui compl\u00e8te id\u00e9alement la panoplie du D\u00e9partement en mati\u00e8re de promotion\/communication dans le domaine du tourisme.<\/p>\n","protected":false},"excerpt":{"rendered":"
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