![\"16665617_1172499596201497_6160049603889721949_o\"](\"\/2017\/03\/16665617_1172499596201497_6160049603889721949_o.jpg\")
<\/a>Afin de dynamiser la collecte du verre sur son territoire, le SICOVAD a souhait\u00e9 communiquer d\u2019une mani\u00e8re diff\u00e9rente\u2026 en faisant appel \u00e0 l\u2019art\u00a0! Ainsi, le SICOVAD a saisi l\u2019opportunit\u00e9 de la venue de l\u2019artiste JBC pour une performance du \u00ab\u00a0Mur Epinal\u00a0\u00bb pour une collaboration originale.<\/h4>\nEn 2016, le SICOVAD lan\u00e7ait un concours de dessins pour sensibiliser autrement au tri intitul\u00e9 Tous au Verre en 2016. Face au succ\u00e8s de ce concours, la gagnante avait vu son visuel d\u00e9clin\u00e9 sur une benne de collecte. Des sacs de pr\u00e9collecte d\u00e9di\u00e9s au verre ont aussi \u00e9t\u00e9 r\u00e9alis\u00e9s avec les productions des 3 premiers gagnants.<\/p>\n
Pourquoi le SICOVAD fait-il appel aujourd\u2019hui \u00e0 un artiste ?<\/h3>\n
Le SICOVAD souhaite \u00e0 nouveau redynamiser la collecte du verre sur son territoire en faisant appel \u00e0 l\u2019art. En perp\u00e9tuelle recherche de nouveaux supports de communication, plus attractifs et plus ludiques, l\u2019id\u00e9e d\u2019embellir un conteneur \u00e0 verre a sembl\u00e9 \u00eatre tr\u00e8s appropri\u00e9e pour mettre en lumi\u00e8re un contenant jusqu\u2019alors trop souvent cach\u00e9 dans la cit\u00e9.<\/p>\n
Rendre lisible et visible un conteneur \u00e0 verre avec un message d\u00e9cal\u00e9 permet d\u2019appr\u00e9hender le geste de tri diff\u00e9remment et de ne plus consid\u00e9rer le d\u00e9chet comme quelque chose de n\u00e9gatif, mais au contraire comme une ressource \u00e0 forte valeur ajout\u00e9e.<\/p>\n
L\u2019opportunit\u00e9 de la venue de l\u2019artiste JBC en collaboration avec l\u2019Association Le Mur a conduit le SICOVAD \u00e0 exp\u00e9rimenter cette premi\u00e8re initiative de cr\u00e9ation urbaine qui vise \u00e0 mieux int\u00e9grer les conteneurs \u00e0 verre dans le paysage urbain. L\u2019association Le MUR Epinal a le plaisir d\u2019accueillir JBC (a.k.a Jean Baptiste COLIN) Artiste urbain qui nous vient de Montreuil o\u00f9 il a log\u00e9 son atelier.<\/p>\n
Autodidacte il a d\u00e9cid\u00e9 de se consacrer \u00e0 son art depuis 2008 et il descend dans la rue un an plus tard. JBC est connu pour ses collages avec lesquels il emballe le mobilier urbain et son style graphique inspir\u00e9 du Pop Art et de la bande dessin\u00e9e.<\/p>\n","protected":false},"excerpt":{"rendered":"
Afin de dynamiser la collecte du verre sur son territoire, le SICOVAD a souhait\u00e9 communiquer d\u2019une mani\u00e8re diff\u00e9rente\u2026 en faisant […]<\/p>\n","protected":false},"author":52,"featured_media":70274,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,20,24],"tags":[],"acf":[],"yoast_head":"\n
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