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{"id":44606,"date":"2014-09-06T11:43:11","date_gmt":"2014-09-06T09:43:11","guid":{"rendered":"https:\/\/vi.si-developpement.fr\/epinalinfo\/2014\/09\/economie-blanc-des-vosges-renforce-son-developpement-en-asie-et-au-moyen-orient\/"},"modified":"2014-09-06T11:43:11","modified_gmt":"2014-09-06T09:43:11","slug":"economie-blanc-des-vosges-renforce-son-developpement-en-asie-et-au-moyen-orient","status":"publish","type":"post","link":"https:\/\/vi.si-developpement.fr\/epinalinfo\/2014\/09\/economie-blanc-des-vosges-renforce-son-developpement-en-asie-et-au-moyen-orient\/","title":{"rendered":"\u00c9conomie – Blanc des Vosges renforce son d\u00e9veloppement en Asie et au Moyen Orient"},"content":{"rendered":"(Avec Afp)<\/p>\n
L’entreprise g\u00e9r\u00f4moise sp\u00e9cialis\u00e9e dans le linge de maison de qualit\u00e9 <\/span><\/span>Blanc desVosges,<\/i><\/span><\/span> existe depuis 1843. Une long\u00e9vit\u00e9 qu’elle doit aux choix strat\u00e9giques qu’elle a su, quand il le fallait, faire pour s’adapter \u00e0 la conjoncture \u00e9conomique. <\/span><\/span><\/strong><\/p>\nL’un des derniers virages strat\u00e9giques de Blanc des Vosges<\/i> remonte \u00e0 2007 lorsque d\u00e9cision a \u00e9t\u00e9 prise par la direction d’ouvrir les boutiques du groupe \u00ab\u00a0en propre\u00a0\u00bb \u00e0 Paris, Troyes, Strasbourg et bien entendu G\u00e9rardmer. Il y a un an c’est dans la \u00ab\u00a0franchise simplifi\u00e9e\u00a0\u00bb que l’entreprise s’est lanc\u00e9e.<\/span><\/span><\/p>\nAujourd’hui La marque Blanc des Vosges, sp\u00e9cialis\u00e9e dans le linge de maison, veut maintenir un rythme de croissance de 6 \u00e0 10% par an en accentuant son d\u00e9veloppement en Asie et au Moyen Orient et en renfor\u00e7ant sa pr\u00e9sence dans la vente en ligne, a expliqu\u00e9 \u00e0 l’AFP son Pdg Jean-Fran\u00e7ois Birac. \u00ab\u00a0 On aura du mal \u00e0 le faire sur le march\u00e9 fran\u00e7ais, d’o\u00f9 notre volont\u00e9 de se d\u00e9velopper \u00e0 l’\u00e9tranger, notamment dans les pays d’Asie et au Moyen Orient\u00a0\u00bb, a-t-i pr\u00e9cis\u00e9, ajoutant que \u00ab\u00a0la soci\u00e9t\u00e9 a r\u00e9alis\u00e9 en 2013 un chiffre d’affaires de 14 millions d’euros en hausse de 6%, et est \u00ab\u00a0rentable\u00a0\u00bb.<\/span><\/span><\/p>\n
\nLa PME familiale emploie aujourd’hui 130 personnes contre 60 il y a quinze ans. Sp\u00e9cialis\u00e9e dans le haut de gamme en mati\u00e8re de linge de lit (80% de son activit\u00e9), c’est en France qu’elle r\u00e9alise l’essentiel de son activit\u00e9. 18% de ses ventes se font \u00e0 l’export, pour moiti\u00e9 en Europe (Benelux, Suisse, Italie) et pour moiti\u00e9 au Moyen Orient et en Extr\u00eame Orient.<\/p>\nBlanc des Vosges, fabrique elle-m\u00eame 90% de sa production sur son site vosgien de G\u00e9rardmer, veut \u00ab\u00a0vendre le savoir-faire fran\u00e7ais\u00a0\u00bb au Japon, en Cor\u00e9e et \u00e0 Ta\u00efwan, jugeant la demande \u00ab\u00a0importante\u00a0\u00bb. \u00ab\u00a0Le gros de nos investissements de d\u00e9veloppement va passer par ces pays o\u00f9 nous avons d\u00e9j\u00e0 une activit\u00e9\u00a0\u00bb, indique Jean-Fran\u00e7ois Birac, qui vient de conclure un partenariat de distribution au Japon.<\/p>\n
Parall\u00e8lement, \u00ab\u00a0on va continuer \u00e0 avancer sur le march\u00e9 fran\u00e7ais\u00a0\u00bb, ajoute-t-il, en misant sur l’image de marque de l’entreprise et \u00ab\u00a0l’effet made in France\u00a0\u00bb.<\/p>\n
Le groupe compte 1.500 distributeurs, qui repr\u00e9sentent 90% de son chiffre d’affaires, mais d\u00e9fend aussi une pr\u00e9sence directe via des boutiques \u00e0 sa marque qui permettent un contact plus direct avec les consommateurs.<\/p>\n
Une dizaine de magasins sont d\u00e9j\u00e0 ouverts en France dont 5 \u00e0 Paris, et le groupe vise une vingtaine d’implantations pour couvrir les principales capitales r\u00e9gionales.<\/p>\n
Enfin, la marque, qui \u00e9tait d\u00e9j\u00e0 pr\u00e9sente dans le e-commerce via des grands distributeurs, vient d’ouvrir en juin son propre site de vente en ligne.<\/span><\/span><\/p>\n
\u00c9pinal Infos<\/p>\n
\nAcc\u00e9der \u00e0 l’\u00e9dition compl\u00e8te d’\u00c9pinal Infos<\/p>\n","protected":false},"excerpt":{"rendered":"
(Avec Afp) L’entreprise g\u00e9r\u00f4moise sp\u00e9cialis\u00e9e dans le linge de maison de qualit\u00e9 Blanc desVosges, existe depuis 1843. Une long\u00e9vit\u00e9 qu’elle […]<\/p>\n","protected":false},"author":44,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,24,5],"tags":[6819,1384,75],"acf":[],"yoast_head":"\n
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