![\"\"](\"https:\/\/vi.si-developpement.fr\/app\/uploads\/sites\/3\/2024\/06\/thumbnail-reunion18062024-2-1024x597.jpg\")
photos CCI des Vosges<\/p><\/div>\n
Mardi 18 juin, au si\u00e8ge de la Chambre de Commerce et d\u2019Industrie des Vosges, les principaux enseignements de l\u2019\u00e9tude mise \u00e0 jour tous les 4 ans, ont \u00e9t\u00e9 abord\u00e9s devant les repr\u00e9sentants de collectivit\u00e9s locales et de commer\u00e7ants. selon l’\u00e9tude, les vosgiens d\u00e9pensent plus sur internet.<\/h2>\n
Tous les 4 ans, la Chambre de Commerce et d’Industrie des Vosges r\u00e9actualise son Observatoire du Commerce et de la Consommation. La derni\u00e8re mise \u00e0 jour datait donc de l’hiver 2019. Depuis lors, bien des \u00e9v\u00e9nements se ont eu lieu : crise sanitaire, inflation, tensions g\u00e9o-politiques, co\u00fbt \u00e9nerg\u00e9tique\u2026 .<\/p>\n
Ces facteurs ont bien \u00e9videmment impact\u00e9 les m\u00e9nages et leur consommation quotidienne. Une nouvelle enqu\u00eate de consommation a donc \u00e9t\u00e9 men\u00e9e, en lien avec le cabinet AID (prestataire retenue par la CCI pour cette mise \u00e0 jour).<\/p>\n
La vente en ligne progresse<\/h3>\n
Les r\u00e9sultats de la nouvelle enqu\u00eate de consommation 2024 ont ainsi \u00e9t\u00e9 pr\u00e9sent\u00e9s par Myriam MAGAND, Directrice d’\u00e9tudes au sein du cabinet AID, afin d\u2019apporter une vision d\u00e9taill\u00e9e du comportement d’achat des vosgiens et de l’\u00e9volution du commerce de d\u00e9tail \u00e0 l’\u00e9chelle de notre d\u00e9partement. Selon l’\u00e9tude, les vosgiens d\u00e9pensent plus sur internet. Dans les Vosges, la part de march\u00e9 sur les ventes en ligne repr\u00e9sente 20 % des d\u00e9penses, soit 214 millions d\u2019euros. La vente en ligne progresse donc beaucoup. Elle a fait +7 % en quatre ans pour les produits non-alimentaires.<\/p>\n
Outre les donn\u00e9es fondamentales (d\u00e9penses de consommation, formes de vente, zones de chalandise, \u00e9vasion, chiffres d’affaires, poids des p\u00f4les commerciaux…), l’enqu\u00eate 2024 s’est enrichie de nouveaux crit\u00e8res d’\u00e9valuation : la seconde main, les modes de livraisons du e-commerce, les motivations d’achats, le secteur de la restauration.<\/p>\n
La seconde main pour s’habiller<\/h3>\n
L’enqu\u00eate d\u00e9montre aussi que les vosgiens optent pour la seconde main pour s’habiller.<\/p>\n
Au total, l\u2019Observatoire du Commerce et de la Consommation a analys\u00e9 les donn\u00e9es de 4 365 foyers vosgiens qui ont r\u00e9pondu au questionnaire. Pr\u00e8s de 50 000 actes d’achats ont \u00e9t\u00e9 collect\u00e9s et 30 secteurs g\u00e9ographiques ont \u00e9t\u00e9 observ\u00e9s. Pr\u00e8s de 35 familles de produits et services ont \u00e9t\u00e9 analys\u00e9es.<\/p>\n
![\"\"](\"https:\/\/vi.si-developpement.fr\/app\/uploads\/sites\/3\/2024\/06\/thumbnail-reunion18062024-1024x768.jpg\")
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