BTP<\/span>\u00a0aupr\u00e8s des jeunes, de r\u00e9v\u00e9ler des vocations.<\/p>\nC’est l’agence de communication spinalienne Section 4 qui est en charge de cette op\u00e9ration de communication. Des actions seront mises en place pendant 2 ans pour faire conna\u00eetre le marque et attirer les jeunes dans le secteur du b\u00e2timent. Un audit de 4 mois a \u00e9t\u00e9 r\u00e9alis\u00e9 par l’agence de communication qui a rencontr\u00e9 des professionnels du BTP, l’entourage des jeunes, des jeunes en formation dans le secteur et d’autres jeunes qui ne sont pas dans le secteur.<\/p>\n
un chiffre d’affaires d’un milliard 350 millions d’euros<\/h3>\n
Dans le d\u00e9partement des Vosges, la construction repr\u00e9sente un chiffre d’affaires d’un milliard 350 millions d’euros en 2021. Il repr\u00e9sente entre 9\u00a0000 et 10 000 actifs. Les 7500 salari\u00e9s constituent 9% des effectifs salari\u00e9s vosgiens. Un vrai poids lourd en terme social et \u00e9conomique ! \u00ab\u00a0En d\u00e9pit des crises, le secteur a cr\u00e9\u00e9 plus de 500 emplois en 18 mois, la progression la plus grande de tous les secteurs.\u00a0\u00bb<\/em> explique le pr\u00e9sident de la F\u00e9d\u00e9ration du BTP des Vosges.<\/p>\nCelui-ci a aussi souhait\u00e9 rappeler les avantages du m\u00e9tier. \u00ab\u00a0Contrairement \u00e0 ce qui est souvent colport\u00e9, nos m\u00e9tiers sont bien r\u00e9mun\u00e9r\u00e9s, et le niveau des r\u00e9mun\u00e9rations constat\u00e9es peut largement \u00eatre compar\u00e9 aux autres secteurs \u00e9conomiques.\u00a0\u00bb<\/em> poursuit-il.<\/p>\nUn concours et des actions dans les Vosges<\/h3>\n
Un concours sera organis\u00e9 sur le r\u00e9seau social TikTok afin d’\u00e9lire les futurs ambassadeurs de la marque\u00a0#TeamBTP88. Des vid\u00e9os seront tourn\u00e9es pour donner envie aux jeunes.<\/p>\n
C.K.N.<\/p>\n","protected":false},"excerpt":{"rendered":"
Les entrepreneurs du BTP des Vosges se plaignent des difficult\u00e9s de recrutement, tant au niveau des salari\u00e9s que des apprentis. […]<\/p>\n","protected":false},"author":52,"featured_media":17533,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,10,5],"tags":[3453,3454,2906,3455,3456,3457,75],"acf":[],"yoast_head":"\n
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<\/a>Les entrepreneurs du BTP des Vosges se plaignent des difficult\u00e9s de recrutement, tant au niveau des salari\u00e9s que des apprentis. Pour changer l’image du BTP, la f\u00e9d\u00e9ration du BTP des Vosges a donc d\u00e9cid\u00e9 d’agir et de cr\u00e9er une marque : #TeamBTP88. le lancement avait lieu ce vendredi apr\u00e8s-midi \u00e0 la f\u00e9d\u00e9ration du BTP \u00e0 Epinal.\u00a0<\/span><\/h2>\n