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<\/a>Ce dimanche 6 mars, c’est la f\u00eate des grands-m\u00e8res ! Toutes les mamies fran\u00e7aises seront \u00e0 l’honneur. Savez-vous d’o\u00f9 vient exactement cette tradition ?\u00a0<\/span><\/h2>\nDimanche prochain, n\u2019oubliez pas de souhaiter une bonne f\u00eate \u00e0 vos mamies ! Cette f\u00eate tr\u00e8s populaire dans l’hexagone n’\u00e9tait pourtant au d\u00e9part qu’un coup de communication de la marque de caf\u00e9 \u00ab\u00a0Caf\u00e9 Grand’M\u00e8re\u00ab\u00a0. <\/em>En effet, la f\u00eate des grands-m\u00e8res a \u00e9t\u00e9 cr\u00e9\u00e9e en 1987 par la marque de caf\u00e9 dans une d\u00e9marche purement commerciale. Les moins jeunes s’en souviendront peut-\u00eatre. L’objectif \u00e9tait de faire parler de la marque pour booster les ventes et de faire le buzz \u00e0 l’occasion des 20\u00a0ans d\u2019existence du \u00ab\u00a0Caf\u00e9 Grand’M\u00e8re\u00ab\u00a0<\/em>\u00a0du groupe Kraft Jacobs Suchard.<\/p>\nD’autres pays c\u00e9l\u00e8brent les grands-m\u00e8res comme le Canada et les \u00c9tats-Unis, mais aussi en Italie ou en Pologne.<\/p>\n
C.K.N.<\/p>\n","protected":false},"excerpt":{"rendered":"
Ce dimanche 6 mars, c’est la f\u00eate des grands-m\u00e8res ! Toutes les mamies fran\u00e7aises seront \u00e0 l’honneur. Savez-vous d’o\u00f9 vient […]<\/p>\n","protected":false},"author":52,"featured_media":13526,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22,10,5],"tags":[2347,2348,2349,75],"acf":[],"yoast_head":"\n
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<\/a>Ce dimanche 6 mars, c’est la f\u00eate des grands-m\u00e8res ! Toutes les mamies fran\u00e7aises seront \u00e0 l’honneur. Savez-vous d’o\u00f9 vient exactement cette tradition ?\u00a0<\/span><\/h2>\n